The auction option has become one of the most preferred non-price marketing strategies with our clients. And that's because it has proven to be the most successful, with the highest sales rate. It's also the least disruptive and intrusive method because you only need to open your home at times which suit you best, plus your property will be on the market for the shortest time - on average, just 30 days.

You'll remain in total control of the whole process too. In consultation with me as your property consultant, you'll set the terms, conditions, auction deadline and also agree on the undisclosed minimum reserve price you're completely comfortable with. With your input, a professional marketing plan will be put in place which will ensure that your property gains maximum profile within those crucial first few weeks of exposure to the market.

Auction is designed to attract genuinely interested, cash-in-hand buyers who will be focused only on establishing the maximum price they are prepared to pay, not how low their offer should be. On auction day, they will be emotionally committed to purchasing as they actively compete against each other. If a buyer reaches their limit they may go beyond it for fear of losing out, combined with renewed confidence in the property's value provided by the other bidders. All this works in your favour.

As soon as the intensive, high profile auction marketing program begins, prospective buyers have all the information they need to make an unconditional purchase on auction day. The percentage of true 'cash' buyers is at a premium.

A price-marketed property offers buyers the opportunity to negotiate the purchase price. At auction however, buyers compete against buyers with the purchase price being a secondary issue compared with their desire to purchase, own and enjoy your property.